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PDF] Multichannel customer management: Understanding the research-shopper phenomenon | Semantic Scholar
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PDF) Multichannel customer management: Understanding the research-shopper phenomenon | Scott A. Neslin - Academia.edu
Professor Peter Verhoef winner of Jan-Benedict E.M. Steenkamp Award for Long-Term Impact Verhoef's 2007 IJRM paper ' Multichannel customer management: Understanding the research-shopper phenomenon ' is this year's winner of the Jan-Benedict
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Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions - Halibas - 2023 - Journal of Consumer Behaviour - Wiley Online Library
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PDF] Multichannel customer management: Understanding the research-shopper phenomenon | Semantic Scholar
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PDF] Multichannel customer management: Understanding the research-shopper phenomenon | Semantic Scholar
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Over half of online shoppers prefer shopping directly with brands over retailers - iXtenso – retail trends
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